20 CRO tests to run for product pages

  1. Headline testing – trying different headlines to see which resonates better with your target audience.
  2. Product description testing – testing different product descriptions to see which one is more compelling to your target audience.
  3. Pricing testing – testing different prices to see which price point results in more conversions.
  4. Product image testing – testing different product images to see which image resonates better with your target audience.
  5. Call-to-action testing – testing different call-to-actions to see which one results in more conversions.
  6. Product placement testing – testing different product placements on the page to see which placement results in more conversions.
  7. Color testing – testing different color schemes to see which color scheme resonates better with your target audience.
  8. Product video testing – testing different product videos to see which video resonates better with your target audience.
  9. Product feature testing – testing different product features to see which feature resonates better with your target audience.
  10. User review testing – testing different user reviews to see which review resonates better with your target audience.
  11. Guarantee testing – testing different guarantees to see which guarantee resonates better with your target audience.
  12. Trust seal testing – testing different trust seals to see which trust seal resonates better with your target audience.
  13. Customer support testing – testing different customer support options to see which option resonates better with your target audience.
  14. Shipping and delivery testing – testing different shipping and delivery options to see which option resonates better with your target audience.
  15. Product comparison testing – testing different product comparisons to see which comparison resonates better with your target audience.
  16. Social proof testing – testing different types of social proof to see which type resonates better with your target audience.
  17. Customer story testing – testing different customer stories to see which story resonates better with your target audience.
  18. Customer testimonial testing – testing different customer testimonials to see which testimonial resonates better with your target audience.
  19. Product demonstration testing – testing different product demonstrations to see which demonstration resonates better with your target audience.
  20. Free trial or demo testing – testing different free trial or demo options to see which option resonates better with your target audience.

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